CINCINNATI COFFEE FESTIVAL
SUMMER 2022 | BRANDING + EGD
ABOUT THE PROJECT
The Cincinnati Coffee Festival is an annual event that brings people together to celebrate coffee while also collaborating with the Ohio River Foundation to raise awareness about clean water. My goal was to capture the warm, inviting atmosphere of the festival while also incorporating the river in my logo redesign to embody the spirit
of Cincinnati.
TARGET MARKET
A festival that appeals to coffee and tea drinkers who want to learn about local coffee businesses in the greater Cincinnati area targeted towards ages 16-60.
The Cincinnati Coffee Festival creates awareness for clean water for local residents. A festival that attracts coffee lovers from all around the region.
MISSION STATEMENT
CURRENT LOGO
INSPIRATION
SKETCHES
DIGITAL EXPLORATIONS
LOGO + ALTERNATIVES
For the redesign, I created a logo that focuses on enhancing typography, hierarchy, and integration by carefully selecting fonts, optimizing spacing and alignment, and ensuring seamless integration with other design elements. These changes align with the brand's identity and values.
